CASE STUDIES

Pure Aesthetics

Amalian is a German brand specializing in high-quality hyaluronic acid-based dermal fillers and skincare products, offering safe, protein-free formulations designed for anti-aging, volume enhancement, and skin rejuvenation.

Conversion Rate Optimization

Landing Page Design

AI Chatbot Setup & Training

Heatmap Tracking

Retargeting Funnels

Challenges

Despite having a premium HA filler backed by German biotech, Amalian faced major friction in expanding awareness, demand, and partnerships globally:

‍Low Brand Visibility Outside Europe
Clinics and distributors in North America, Asia, and the Middle East had little exposure to the Amalian name.

Outdated Website Experience
Their site lacked polish, clarity, and conversion power — making it hard to educate or excite potential partners.

No Funnel for Distributors or Clinics
No clear buyer’s journey, CTAs, or segmentation for clinics vs. wholesalers.

Underused Clinical Data & Results
Despite strong scientific backing and patient outcomes, there was minimal proof being showcased.

No International SEO Strategy
They weren’t ranking for terms like “hyaluronic acid filler distributor.”

No Automated Lead Qualification
Every inquiry was manual — slowing down global expansion and distributor onboarding.

Our Strategy & Execution

Premium Brand Repositioning for International Markets

Refined Global Messaging
Created new positioning tailored for aesthetic clinics, dermatologists, and distributors worldwide.

New Visual Language
Designed an elevated, science-backed luxury aesthetic with refined typography and color palette.

English & French Adaptations
Built brand consistency across key international markets.

Conversion-Focused Web Redesign

New Homepage + Product Pages
Each filler line now has its own detailed, persuasive page with CTAs for clinic or distributor interest.

Distributor & Clinic Entry Points
Created split funnels based on visitor type — with tailored messaging and lead forms.

Mobile UX Overhaul
Rebuilt the mobile experience to support global access and reduce bounce.

143%

increase in global site sessions

81%

increase in average time on site

67%

increase in lead form conversion

SEO & Content Strategy for Multi-Language Growth

Keyword Mapping in English, German & French
Targeted high-volume phrases like “dermal filler distributor” and “hyaluronic acid filler wholesale.”

Localized Metadata + Blog Articles
Deployed a multilingual content plan tied to each geographic target.

Technical SEO Cleanup
Improved page load times, schema, and crawlability for global indexing.

Scientific Authority & Proof Content

Clinical Data Integration
Added summary modules and visual data to showcase Amalian’s biotech backing.

Before/After Gallery by Product Line
Created a dynamic portfolio of injection results by filler type.

Physician Testimonials + Use Cases
Featured expert quotes and clinical applications from high-end users.

119%

increase in organic traffic

74%

increase in blog engagement

58%

increase in B2B leads

Distributor Outreach Automation

Segmented CRM by Region & Role
Built a CRM with filters for clinic type, region, and product interest.

Automated Cold Email Campaigns
Deployed localized outreach sequences in 3 languages to engage potential partners.

Custom Lead Scoring Model
Scored leads based on email engagement, product interest, and page visits.

Lead Capture & Nurture Funnel

Multi-Step Distributor Application Flow
Qualified serious leads via multi-part forms and product interest selection.

Automated Follow-Up for Inquiries
Immediate email sequences based on filler type and country.

Weekly Lead Digest for Sales Team
Sent prioritized leads to regional reps with recommended follow-up actions.

186%

increase in qualified distributor leads

72%

email response rate

61%

reduction in sales cycle from first touch to booked call

Global Ad Campaign Rollout

Google Search Ads for High-Intent B2B Buyers
Targeted clinic owners searching for premium fillers in export markets.

LinkedIn Ads Targeting Medical Decision-Makers
Focused on plastic surgeons, derms, and buyers across Europe, UAE, and North America.

Geo-Specific Campaign Variants
Ads tailored by language, product demand, and device type per region.

Trade Show Prep & Lead Conversion System

Booth & Asset Design for Key Aesthetic Expos
Created print-ready and digital materials to represent Amalian globally.

Live Lead Capture & QR-Based Follow-Up
Integrated digital forms and automations to move conference leads into nurture flows.

Post-Event Drip Campaigns
Sent regional follow-up sequences with product guides and distributor onboarding steps.

148%

growth in international distributor inquiries

91%

increase in post-event lead engagement

53%

lift in inbound partner applications

Final Results After 14 Months

143%

increase in global site sessions

119%

increase in organic traffic

186%

increase in qualified distributor leads

148%

growth in international distributor inquiries

Amalian’s Winning Choice: The International Partner Growth Plan + Aesthetix Hub

To transition from a Europe-only player to a global authority in HA fillers, Amalian needed more than just visibility — they needed scalability. With Aesthetix Media’s International Partner Growth Plan and Aesthetix Hub powering CRM and automation, we turned their clinical excellence into international demand.

Conversion-Focused Website With Multilingual Funnels
Personalized lead capture and content across English, French, and German.

Distributor Pipeline & Automation Strategy
Every B2B partner lead is now scored, tracked, and followed up without friction.

Authority Content Backed by Science
Clinical data + real-world results = trust at scale.

Multi-Channel Campaigns That Drive Global Growth
From expos to email, Amalian is now top-of-mind in the global filler conversation.

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