CASE STUDIES

Amalian

Amalian is a German brand specializing in high-quality hyaluronic acid-based dermal fillers and skincare products, offering safe, protein-free formulations designed for anti-aging, volume enhancement, and skin rejuvenation.

Conversion Rate Optimization
Landing Page Design
Heatmap Tracking
Retargeting Funnels
AI Chatbot Setup & Training

Challenges

Despite having a premium HA filler backed by German biotech, Amalian faced major friction in expanding awareness, demand, and partnerships globally:

  • Low Brand Visibility Outside Europe

Clinics and distributors in North America, Asia, and the Middle East had little exposure to the Amalian name.

  • Outdated Website Experience

Their site lacked polish, clarity, and conversion power — making it hard to educate or excite potential partners.

  • No Funnel for Distributors or Clinics

No clear buyer’s journey, CTAs, or segmentation for clinics vs. wholesalers.

  • Underused Clinical Data & Results

Despite strong scientific backing and patient outcomes, there was minimal proof being showcased.

  • No International SEO Strategy

They weren’t ranking for terms like “hyaluronic acid filler distributor.”

  • No Automated Lead Qualification

Every inquiry was manual — slowing down global expansion and distributor onboarding.

Our Strategy & Execution

Premium Brand Repositioning for International Markets

  • Refined Global Messaging
    Created new positioning tailored for aesthetic clinics, dermatologists, and distributors worldwide.
  • New Visual Language
    Designed an elevated, science-backed luxury aesthetic with refined typography and color palette.
  • English & French Adaptations
    Built brand consistency across key international markets.

Conversion-Focused Web Redesign

  • New Homepage + Product Pages
    Each filler line now has its own detailed, persuasive page with CTAs for clinic or distributor interest.
  • Distributor & Clinic Entry Points
    Created split funnels based on visitor type — with tailored messaging and lead forms.
  • Mobile UX Overhaul
    Rebuilt the mobile experience to support global access and reduce bounce.
Amalian Presentation
143
%
increase in global site sessions
81
%
increase in average time on site
67
%
increase in lead form conversion

SEO & Content Strategy for Multi-Language Growth

  • Keyword Mapping in English, German & French
    Targeted high-volume phrases like “dermal filler distributor” and “hyaluronic acid filler wholesale.”
  • Localized Metadata + Blog Articles
    Deployed a multilingual content plan tied to each geographic target.
  • Technical SEO Cleanup
    Improved page load times, schema, and crawlability for global indexing.

Scientific Authority & Proof Content

  • Clinical Data Integration
    Added summary modules and visual data to showcase Amalian’s biotech backing.
  • Before/After Gallery by Product Line
    Created a dynamic portfolio of injection results by filler type.
  • Physician Testimonials + Use Cases
    Featured expert quotes and clinical applications from high-end users.
Amalian Presentation
119
%
increase in organic traffic
74
%
increase in blog engagement
58
%
increase in B2B leads

Distributor Outreach Automation

  • Segmented CRM by Region & Role
    Built a CRM with filters for clinic type, region, and product interest.
  • Automated Cold Email Campaigns
    Deployed localized outreach sequences in 3 languages to engage potential partners.
  • Custom Lead Scoring Model
    Scored leads based on email engagement, product interest, and page visits.

Lead Capture & Nurture Funnel

  • Multi-Step Distributor Application Flow
    Qualified serious leads via multi-part forms and product interest selection.
  • Automated Follow-Up for Inquiries
    Immediate email sequences based on filler type and country.
  • Weekly Lead Digest for Sales Team
    Sent prioritized leads to regional reps with recommended follow-up actions.
Amalian Presentation
186
%
increase in qualified distributor leads
72
%
email response rate
61
%
reduction in sales cycle from first touch to booked call

Global Ad Campaign Rollout

  • Google Search Ads for High-Intent B2B Buyers
    Targeted clinic owners searching for premium fillers in export markets.
  • LinkedIn Ads Targeting Medical Decision-Makers
    Focused on plastic surgeons, derms, and buyers across Europe, UAE, and North America.
  • Geo-Specific Campaign Variants
    Ads tailored by language, product demand, and device type per region.

Trade Show Prep & Lead Conversion System

  • Booth & Asset Design for Key Aesthetic Expos
    Created print-ready and digital materials to represent Amalian globally.
  • Live Lead Capture & QR-Based Follow-Up
    Integrated digital forms and automations to move conference leads into nurture flows.
  • Post-Event Drip Campaigns
    Sent regional follow-up sequences with product guides and distributor onboarding steps.
Amalian Presentation
148
%
growth in international distributor inquiries
91
%
increase in post-event lead engagement
53
%
lift in inbound partner applications

Final Results After 14 Months

143
%
increase in global site sessions
119
%
increase in organic traffic
186
%
increase in qualified distributor leads
148
%
growth in international distributor inquiries

Amalian’s Winning Choice: The International Partner Growth Plan + Aesthetix Hub

To transition from a Europe-only player to a global authority in HA fillers, Amalian needed more than just visibility — they needed scalability. With Aesthetix Media’s International Partner Growth Plan and Aesthetix Hub powering CRM and automation, we turned their clinical excellence into international demand.

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