CASE STUDIES

New You Spa

New You Spa is a Canadian medical aesthetics brand offering non-surgical treatments like laser hair removal, skin tightening, injectables, and body contouring—focused on enhancing natural beauty with expert care and advanced technology.

Conversion Rate Optimization
Custom Web Design
Full Website Development
High-Converting Sales Funnels
Lead Capture System

Challenges

Despite their strong reputation and premium services, New You Spa faced several critical obstacles preventing growth and efficiency:

  • Low Website Traffic & Poor SEO

Their website wasn’t optimized for local search rankings, resulting in low organic traffic and fewer online bookings.

  • High Cost-Per-Lead (CPL) & Low Ad Performance

Paid ad campaigns weren’t optimized, leading to inefficient ad spend and high acquisition costs.

  • Ineffective Lead Nurturing & Management

Missed follow-ups and slow response times resulted in lost potential clients.

  • Lack of CRM & Automation

Without an automated lead pipeline, staff manually handled bookings and follow-ups, leading to operational inefficiencies.

  • Weak Social Media Engagement

Low follower growth and minimal engagement hindered brand visibility.

  • Low Client Retention & Repeat Bookings

New You struggled to retain past clients and encourage repeat treatments, leading to missed revenue opportunities.

Our Strategy & Execution

Website Redesign & Performance Optimization

  • User-Centric Design
    We revamped their website to improve navigation, service visibility, and conversion pathways.
  • Mobile Optimization
    Ensured seamless booking experiences across all devices.
  • Faster Load Times
    Optimized site speed from 4.8s to 1.9s, improving bounce rates by 33%.

SEO Strategy

  • Keyword Research & Optimization
    Targeted high-intent keywords like “Best Fillers in Toronto” and “Body Sculpting Near Me” to boost local search rankings.
  • Google Business Profile Optimization
    Secured top 3 local search rankings, increasing walk-in traffic by 40%.
  • Content Marketing & Blog Strategy
    Published SEO-optimized content that increased organic reach by 85%.
New You Spa Presentation
150
%
increase in organic traffic
38
%
increase in direct bookings
42
%
increase in website conversion

Landing Page Optimization

  • A/B Testing for CTAs, Headlines & Layouts
    Identified high-performing versions that boosted conversions.
  • Simplified Booking Forms
    Reduced form abandonment by 48%.

Retargeting & Personalization

  • AI-Powered Chatbot & Live Chat Integration
    Increased lead capture by 67%.
  • Personalized Call-to-Action (CTA) Strategy
    Custom messaging based on client behavior.
New You Spa Presentation
300
%
increase in monthly bookings
54
%
increase form submission rate
25
%
 increase in treatment package purchases

Targeted Google & Facebook Ads

  • Geo-Targeted Campaigns
    Focusing on high-income neighbourhoods and lookalike audiences.
  • Seasonal Promotions
    Seasonal promotions & flash sale ads for lead generation.

Retargeting & Lead Nurturing

  • Automated Retargeting Ads
    Brought back 32% of visitors who didn’t book on their first visit.
  • Lead Scoring System
    Prioritized high-intent inquiries, boosting lead-to-booking conversion rate by 40%.
New You Spa Presentation
65
%
decrease in cost-Per-Lead
300
%
booking requests tripled
25
%
increased Ad click-through rate (CTR)

Aesthetix Hub CRM Implementation

  • Centralized Client Data & Automated Follow-Ups
    Reduced manual workload by 40%.
  • Advanced Lead Segmentation
    Clients were categorized by interest level, ensuring personalized follow-ups.

Sales Funnel Optimization

  • Automated SMS & Email Drip Campaigns
    Increased returning client bookings by 38%.
  • Missed Call Auto-Responder
    Recovered 27% of lost leads.
New You Spa Presentation
45
%
increase in confirmed bookings
72
%
increase in client retention
38
%
increase in repeat bookings

Final Results After 9 Months

150
%
increase in organic traffic
300
%
increase in monthly bookings
65
%
decrease in cost-Per-Lead
45
%
increase in confirmed bookings

New You’s Winning Choice: The Professional Plan + Aesthetix Hub Subscription

After evaluating their business needs and growth goals, New You Cosmetic Centres selected the Professional Plan combined with an Aesthetix Hub subscription, ensuring they had all the tools needed to generate leads, increase bookings, and automate client engagement.

Choose the Monthly Plan & Get the Same Proven Results
Get a Custom Plan Tailored to Your Medspa

Unlock the full potential of your MedSpa’s online presence. Get your free audit today!

We offer a comprehensive, free analytic review tailored specifically for MedSpas like yours. Our detailed insights are designed to uncover opportunities, refine your digital marketing strategy, and ultimately help you attract more clients, increase bookings, and grow your business with confidence.

Request Your Online Audit
Aesthetix Online Audit