Question 1

What happens after I sign up?

Accepted Answer

Within 24 hours of signing your agreement, you'll receive a welcome email with your onboarding checklist, Aesthetix Hub login credentials, and a link to schedule your kickoff call. Your dedicated account manager will walk you through the first 30 days, collect the access credentials we need, and set expectations for timelines and deliverables. Full onboarding details are in our Getting Started Guide.

Question 2

What do you need from me to get started?

Accepted Answer

We'll need a few things to hit the ground running: Google Ads account access (or we'll create one) Meta Business Manager access (if running Meta Ads) Google Analytics / GA4 property access Google Business Profile access Your website CMS login (for tracking code installation) Brand assets: logo files, brand colors, any existing style guides A list of your top services/treatments and current pricing Target locations and service area We send a detailed checklist with step-by-step instructions for granting access.

Question 3

How long before I start seeing results?

Accepted Answer

It depends on the channel: Google Ads: You'll see traffic within 48 hours of campaign launch. Meaningful lead flow typically starts in week 2-3 as we optimize targeting and bids. Meta Ads: Similar timeline — initial data in days, optimization-driven results in 2-4 weeks. SEO: This is a long game. Expect initial ranking movement in 60-90 days, with compounding traffic growth from month 3 onward. Social Media: Content goes live immediately. Engagement growth is gradual — expect momentum building over 60-90 days. We set specific KPI benchmarks during your kickoff call so you know exactly what "results" look like for your practice.

Question 4

Do I need to be involved day-to-day?

Accepted Answer

No. That's the point. We manage everything — campaign creation, optimization, content production, automation setup, and reporting. You'll have a monthly strategy call and access to real-time reporting in Aesthetix Hub. We'll reach out when we need approvals or input, but your day-to-day involvement is minimal.

Question 5

How does billing work?

Accepted Answer

All plans are billed monthly on the anniversary of your start date. Payment is processed automatically via the card on file. You'll receive an invoice via email before each charge. Ad spend is billed separately by Google/Meta directly to your ad accounts — we don't mark up ad spend.

Question 6

What's included in my monthly fee?

Accepted Answer

Your monthly fee covers all strategy, management, optimization, creative production, and reporting for the services in your plan. Here's what each tier includes: Starter ($3,000/mo): Google Ads + Meta Ads management Growth ($6,500/mo): Paid media + social media content + automations & lead management Scale ($9,500/mo): Full ecosystem including paid media, social, automations, reporting, strategy, and funnel build Ad spend is separate and paid directly to the ad platforms.

Question 7

Is there a setup fee?

Accepted Answer

No setup fees for any of our monthly packages. One-time services like website builds (from $5,000) and funnel builds ($1,500) are separate projects with their own pricing.

Question 8

What's your cancellation policy?

Accepted Answer

We require 30 days' written notice to cancel. There are no long-term contracts or cancellation penalties. We believe in earning your business every month — if we're not delivering results, we'd rather fix it than lock you in.

Question 9

How do I update my payment method?

Accepted Answer

Email support@aesthetixmedia.com or submit a request through the support form. We'll send you a secure link to update your payment information within one business day.

Question 10

Do you charge a percentage of ad spend?

Accepted Answer

No. Our management fees are flat monthly rates regardless of your ad spend level. Whether you're spending $2,000/mo or $20,000/mo on ads, your management fee stays the same. We recommend ad spend budgets during your strategy call based on your market and goals.

Question 11

How do I access my reports?

Accepted Answer

You have two reporting channels: Aesthetix Hub Dashboard — Real-time access to campaign performance, lead pipeline, booked appointments, and review metrics. Log in anytime at leads.aesthetixhub.com. Monthly Strategy Report — A comprehensive PDF report delivered by the 5th of each month covering the previous month's performance, insights, and recommendations for the month ahead.

Question 12

What metrics do you track?

Accepted Answer

We track everything that connects marketing activity to revenue: Cost per lead and cost per booked appointment Lead-to-consultation conversion rate Consultation-to-treatment conversion rate Revenue attributed to each marketing channel Return on ad spend (ROAS) Review velocity and average rating Website traffic and conversion rate Pipeline velocity (how fast leads move through stages)

Question 13

How is ROI calculated?

Accepted Answer

We calculate ROI as: (Revenue generated from marketing - Total marketing investment) / Total marketing investment x 100. Revenue is tracked through pipeline completion in Aesthetix Hub — when a lead converts to a booked and completed treatment, that revenue is attributed to the originating marketing channel. We'll set up tracking during onboarding to ensure accurate attribution.

Question 14

What if results aren't meeting expectations?

Accepted Answer

We address performance concerns proactively — you shouldn't have to bring them up first. If metrics are below benchmark, we'll flag it in your monthly report with a specific action plan. If you have concerns at any time, your account manager is available via email or Slack. We also conduct quarterly strategy reviews to realign goals and tactics.

Question 15

What does your team actually do day-to-day?

Accepted Answer

Depends on your plan, but a typical week includes:

Reviewing and optimizing ad campaigns (bid adjustments, audience refinement, negative keywords)
Creating and scheduling social media content
Monitoring lead pipeline and follow-up automations
Responding to review management alerts
Analyzing performance data and making strategic adjustments
Building new ad creatives or landing page variations for testing

You see the results. We handle the work.

Question 16

How do you handle seasonal promotions?

Accepted Answer

We build seasonal campaigns into your annual strategy during onboarding. Typical med spa seasonal pushes include New Year body contouring, spring/summer laser packages, fall injectable season, and holiday gift card promotions. We'll present campaign concepts 2-3 weeks before each promotion, get your approval, and launch on schedule. Ad hoc promotions can be requested with 1 week lead time.

Question 17

Can I request changes to my campaigns?

Accepted Answer

Absolutely. You can request changes anytime via email, Slack, or the support form. Routine changes (budget adjustments, pausing a campaign, updating an offer) are typically implemented within 1 business day. Larger changes (new campaign strategy, landing page redesign) are scoped during your monthly strategy call.

Question 18

Do you create the ad copy and creative?

Accepted Answer

Yes. All ad copy, static graphics, carousel designs, and video editing (for social media plans) are produced in-house. We handle the creative from concept to final asset. You review and approve before anything goes live.

Question 19

What if I want to add more services to my plan?

Accepted Answer

Contact your account manager or email support@aesthetixmedia.com. Upgrades take effect at the start of your next billing cycle. We'll update your strategy and deliverables to reflect the expanded scope. There's no penalty or friction — we make it easy to scale up.

Question 20

Who owns my ad accounts?

Accepted Answer

You do. Always. We manage your campaigns inside YOUR Google Ads and Meta Ads accounts. If we ever part ways, your campaigns, data, and history stay with you. We never run client campaigns through agency-owned accounts.

Question 21

How do I grant Google Ads access?

Accepted Answer

We'll send you step-by-step instructions during onboarding. The short version: log into ads.google.com, go to Admin > Access and security, and invite our management email with "Standard" access. We don't need admin or billing access.

Question 22

How do I grant Meta Business Manager access?

Accepted Answer

Go to business.facebook.com > Business Settings > People, and add our management email as a team member with campaign management permissions. Detailed instructions are included in your onboarding checklist.

Question 23

Do you install tracking on my website?

Accepted Answer

Yes. We'll install or verify: Google Analytics 4 (GA4), Google Ads conversion tracking, Meta Pixel, Google Tag Manager (if not already present), and call tracking numbers. We need your website CMS login to do this, which we'll request during onboarding.

Question 24

What is Aesthetix Hub and how do I log in?

Accepted Answer

Aesthetix Hub is your CRM and marketing dashboard — it's where you can see your lead pipeline, campaign performance, patient communications, and reporting. You'll receive login credentials during onboarding. Access it at leads.aesthetixhub.com. If you need a password reset, use the "Forgot Password" link on the login page or contact support.

Question 25

Can you integrate with my existing EMR/EHR system?

Accepted Answer

In most cases, yes. Aesthetix Hub integrates via Zapier, webhooks, and open API with most practice management systems. Common integrations include patient data syncing, appointment notifications, and lead routing. We'll assess your specific EMR during onboarding and set up available integrations.

Frequently Asked Questions

Onboarding

Billing

Reporting & Results

Services & Strategy

Technical & Integrations

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