CASE STUDIES

New You Academy

New You Academy is an education hub for nurses and aesthetic injectors, offering expert-led training on the latest industry trends, techniques, and technologies in medical aesthetics and cosmetic care.

Analysis & Market Research
Ad Creative Design
Full Website Development
Retargeting Funnels
Recovery Automations

Challenges

As the education engine behind New You’s clinical excellence, New You Academy needed to overcome several barriers to scale its training impact and national authority:

  • No Centralized Online Presence

Training programs were scattered and hard to access, with no unified platform showcasing offerings, instructors, or outcomes.

  • Limited Visibility Beyond Internal Teams

External nurses, doctors, and clinic owners didn’t know the Academy existed — missing expansion opportunities.

  • No Funnel for Course Leads

There was no system to generate, nurture, or convert interest from professionals seeking advanced training.

  • Outdated or Generic Branding

The Academy lacked a distinct identity, looking more like a side project than a nationally respected training hub.

  • Manual Registration Processes

Course sign-ups, confirmations, and communications were handled manually — losing momentum with prospects.

  • Zero Content Marketing for Authority

No blogs, expert videos, or case studies to position the Academy as a thought leader in regenerative aesthetics education.

Our Strategy & Execution

Educational Brand Positioning

  • Built a Distinct Visual Identity
    Created a premium, medical-meets-luxury look and feel for the Academy.
  • Crafted a National-Level Messaging Framework
    Positioned the brand as a leader in clinical training — not just an internal resource.
  • Developed Clear USPs by Program
    Differentiated certifications for injectables, device mastery, and wellness.

Custom LMS Website Build

  • Mobile-Responsive, Funnel-First Design
    Created a sleek site that works like a sales funnel — not just an info hub.
  • Course Detail Pages + Application CTAs
    Each program got its own persuasive page with built-in lead capture.
  • Fully Integrated Booking Calendar
    Linked consult and enrollment booking flows directly into the site.
New You Academy Presentation
143
%
increase in course interest inquiries
78
%
improvement in mobile session duration
39
%
boost in course detail page conversion

SEO-Driven Educational Content

  • Blog Strategy Targeting Search Volume
    Built out content around “aesthetic nurse training,” “Morpheus8 certification,” and more.
  • Treatment-Linked SEO Clusters
    Each course tied to keywords medspa professionals were actively Googling.
  • On-Site Optimization for Each Module
    Meta, headers, and internal links refined to boost organic visibility.

Email Nurture System for Prospective Students

  • Behavior-Triggered Email Sequences
    Sent relevant info based on course views and opt-ins.
  • Application Follow-Up & Deadline Alerts
    Created urgency through automated reminders.
  • Welcome Series with Case Studies
    Showcased graduate success stories to close leads faster.
New You Academy Presentation
91
%
increase in lead-to-application rate
73
%
email open rate on nurture series
112
%
boost in returning traffic from email

Instructor Authority Content

  • Filmed Instructor Profiles + Interviews
    Featured RNs, MDs, and lead educators to build credibility.
  • YouTube Channel Optimization
    Created playlists by skill level: beginner, advanced, certification.
  • SEO-Friendly Video Descriptions & Tags
    Used transcripts and tags to improve visibility on Google and YouTube.

Retargeting Campaign for Cold Site Visitors

  • Meta Pixel + Google Tag Setup
    Tracked visitors who didn’t apply and built retargeting audiences.
  • Ad Variations by Program Interest
    Served tailored ads based on which course they viewed.
  • Limited-Time Offers & Urgency CTAs
    Added scarcity-driven hooks to get cold traffic to come back and apply.
New You Academy Presentation
220
%
increase in course application volume
143
%
growth in organic traffic
67
%
improvement in CRM response time

Graduate Testimonial Engine

  • Student Interviews + Before/After Stories
    Captured real outcomes from trained providers now launching their own clinics.
  • Branded Quote Graphics for Social Proof
    Distributed assets across Instagram, LinkedIn, and the website.
  • Video Compilation Page for Proof
    Created a video hub of alumni success stories to validate course quality.

Virtual & In-Person Event Strategy

  • Quarterly Certification Intensives
    Designed exclusive hands-on weekends for live skill-building and networking.
  • Virtual Open House Webinars
    Showcased upcoming programs, instructor Q&A, and graduate outcomes.
  • Automated Event Follow-Up
    All attendees were dropped into nurture flows based on their interest and questions.
New You Academy Presentation
63
%
event attendance growth
58
%
increase in post-event applications
74
%
boost in webinar opt-ins

Final Results After 10 Months

143
%
increase in course interest inquiries
91
%
increase in lead-to-application rate
220
%
increase in course application volume
63
%
event attendance growth

New You Academy’s Winning Choice: The Expert Educator Growth Plan + Aesthetix Hub for Training

To transform from an internal training program into a national aesthetic education brand, New You Academy partnered with Aesthetix to execute the Expert Educator Growth Plan — fully powered by the Aesthetix Hub platform. The result? Increased authority, student volume, and automation across every phase of the student journey.

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