CASE STUDIES

Pure Cosmetic Centers

Based in California, Pure Cosmetic Centres delivers personalized, high-tech medspa services, from injectables to body sculpting—blending clinical precision with luxury wellness for transformative, natural-looking results.

Sales Forecasting
Ad Creative Design
Full Website Development
Lead Magnet Funnels
SMS + Email Integration

Challenges

As a new premium medspa brand entering the ultra-competitive California market, Pure Cosmetic Center faced serious growth hurdles out the gate:

  • Zero Brand Awareness in SoCal

Launching in a region flooded with medspas, Pure needed to create immediate recognition and trust.

  • No Online Presence or Identity

The brand had no website, no messaging, and no visuals — starting from total scratch.

  • No Offers or Conversion Strategy

There were no intro promos, lead magnets, or booking flows to turn site visitors into patients.

  • Overcrowded Local SEO Space

Competing with hundreds of established clinics meant Pure needed an aggressive, localized SEO plan.

  • No Social Proof or Reviews

As a new brand, they lacked testimonials, before/afters, and trust-building assets to convert cold leads.

  • No Patient Nurture System

Without automation, every lead was handled manually — delaying follow-up and dropping conversions.

Our Strategy & Execution

Brand Identity & Market Positioning

  • Created a High-Luxury Look + Voice
    Built a brand that felt modern, trustworthy, and SoCal-luxurious from day one.
  • Messaging Framework for Services
    Defined signature treatments and unique value for Botox, filler, and body services.
  • Visual Standards & Launch Creative
    Delivered photo guidelines, social kits, and branded visuals for consistent rollout.

Conversion-Focused Website Launch

  • Built a Funnel-First Site, Not Just a Brochure
    Homepage, service pages, and booking flows designed to capture and convert.
  • Created Individual Service Pages
    SEO-friendly, persuasive pages for each treatment with CTA blocks and FAQs.
  • Mobile Optimization for Bookings
    Streamlined mobile user journeys with sticky CTAs and instant booking buttons.
Pure Cosmetic Center Presentation
143
%
higher-than-average first-month booking rate
52
%
mobile conversion rate
66
%
homepage-to-booking click-through

Local SEO Foundation

  • Hyper-Local Keyword Targeting
    Optimized for high-value searches like “filler in Orange County” and “Botox Santa Monica.”
  • GMB Optimization & Map Ranking
    Built a fully optimized Google Business Profile with photo posts and service keywords.
  • Citation Building & Local Directories
    Placed the brand across top SoCal directories and niche medspa listings.

Paid Traffic + Retargeting Strategy

  • Meta Ads for Local Awareness
    Ran geo-targeted campaigns to drive brand discovery in a 25-mile radius.
  • Offer-Based Lead Capture Ads
    Used intro offers to generate immediate consults and interest.
  • Retargeting Warm Visitors
    Re-engaged traffic that viewed a service or left without booking.
Pure Cosmetic Center Presentation
172
%
increase in weekly site traffic from paid channels
61
%
growth in first-time consults
49
%
decrease in cost-per-booked consult

AI Booking Assistant + Automation System

  • 24/7 AI Chat + Booking Flow
    Installed an AI bot to handle FAQs and book appointments after hours.
  • Automated Reminders & Confirmations
    Reduced no-shows with SMS and email flows tied to every consult.
  • Lead Routing by Treatment Interest
    Organized follow-ups by interest: injectables, body, skin, or wellness.

Launch Campaigns on Social Media

  • Instagram Grid Strategy for Local Appeal
    Launched a 30-day content push showcasing the space, team, and treatments.
  • Branded Client Highlight Reels
    Shared BTS, sneak peeks, and “Meet the Provider” series.
  • Influencer Collabs in Launch Week
    Invited micro-influencers for treatments in exchange for content and shoutouts.
Pure Cosmetic Center Presentation
78
%
consults booked via automation flows
63
%
reduction in no-shows
87
%
increase in Instagram engagement during launch week

New Patient Offer Funnel

  • Created Tiered Intro Packages
    Designed 3 service bundles based on demand: glow-up facial, filler duo, and full-face refresh.
  • Custom Landing Pages for Each Offer
    Mobile-first, urgency-driven pages tied to Meta ad campaigns.
  • Follow-Up Automation for Abandoned Leads
    Re-engaged visitors who didn’t book immediately with time-sensitive reminders.

Review Generation & Reputation System

  • Post-Treatment Review Automation
    Every new client was prompted to leave a Google or Yelp review based on experience.
  • Internal NPS Tracking
    Used private surveys to catch negative feedback before it went public.
  • Live Review Feed Integration
    Showcased reviews across service pages to build social proof at every touchpoint.
Pure Cosmetic Center Presentation
134
%
increase in monthly reviews
46
%
conversion rate from limited-time offers
50
%
5 star rating across Google, Yelp, and WebMD

Final Results After 10 Months

143
%
higher-than-average first-month booking rate
172
%
increase in weekly site traffic from paid channels
78
%
consults booked via automation flows
134
%
increase in monthly reviews

Pure Cosmetic Center’s Winning Choice: The California Market Launch Plan + Aesthetix Hub Integration

Launching in one of the most competitive markets in the country meant Pure Cosmetic Center needed more than a website — they needed a total takeover. With the California Market Launch Plan and Aesthetix Hub, they got exactly that: instant visibility, full automation, and a patient experience that matched their high-end brand.

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