CASE STUDIES

Pure Plasma

Pure Plasma uses advanced plasma technology for non-surgical skin tightening, wrinkle reduction, and scar treatment—delivering noticeable results with minimal downtime and maximum client satisfaction.

Brand Strategy & Positioning
Email Creatives
Full Website Development
Automated Booking Funnel
Automated Lead Nurturing

Challenges

Despite offering one of the most advanced regenerative wellness systems on the market, Pure Plasma faced key marketing and growth obstacles that limited reach and conversion:

  • Low Awareness in U.S. Aesthetic Market

Most medspas, clinics, and providers had never heard of Pure Plasma or understood its regenerative potential.

  • Scientific Language Overload

Their messaging was too clinical — failing to connect emotionally or clearly with aesthetic buyers.

  • Unclear Value Prop for Providers

The benefits to medspas (ROI, treatment demand, patient results) weren’t clearly communicated on the site.

  • No SEO or Organic Discovery

Pure Plasma wasn’t ranking for any high-intent terms related to PRP, regenerative aesthetics, or anti-aging solutions.

  • No B2B Funnel or Demo Strategy

There was no structured path to capture, qualify, or convert potential clinic partners.

  • Underleveraged Visual Proof

Before/after results and testimonials existed but weren’t being used to build trust or credibility.

Our Strategy & Execution

Brand Positioning and Messaging Overhaul

  • Simplified Value Proposition
    Redefined messaging to clearly articulate the benefits of Pure Plasma in layman’s terms.
  • Visual Identity Enhancement
    Refreshed brand visuals to align with a modern, innovative aesthetic.
  • Consistent Brand Voice Development
    Established guidelines to maintain a cohesive and professional tone across all platforms.

Website Redesign for Conversion Optimization

  • User Experience (UX) Improvements
    Streamlined navigation and layout to facilitate intuitive user journeys.
  • Clear Calls-to-Action (CTAs)
    Placed prominent CTAs to encourage demo requests and inquiries.
  • Mobile Responsiveness
    Ensured seamless performance across devices to capture mobile traffic effectively.
Pure Plasma Presentation
75
%
increase in website session duration
60
%
boost in demo request submissions
40
%
improvement in mobile user engagement

Targeted SEO Implementation

  • Keyword Optimization
    Focused on terms like “non-invasive skin rejuvenation” and “plasma skin resurfacing device.”
  • Content Creation
    Developed blogs and articles addressing common questions and showcasing treatment benefits.
  • Backlink Strategy
    Built relationships with industry publications to enhance domain authority.

Development of Educational Content Funnel

  • Webinar Series for Practitioners
    Hosted sessions explaining the science and applications of Pure Plasma.
  • Downloadable Guides and Whitepapers
    Provided in-depth materials to support informed decision-making.
  • Email Drip Campaigns
    Nurtured leads with a sequence of educational emails highlighting device advantages.
Pure Plasma Presentation
85
%
growth in organic search traffic
50
%
increase in content download rates
30
%
rise in webinar attendance

Implementation of B2B Lead Nurturing Automations

  • CRM Integration
    Adopted a system to track interactions and automate follow-ups.
  • Personalized Email Sequences
    Tailored communication based on lead behavior and interests.
  • Lead Scoring Mechanism
    Prioritized prospects based on engagement levels for targeted outreach.

Social Proof and Case Study Development

  • Client Testimonials
    Collected and showcased success stories from satisfied practitioners.
  • Before-and-After Galleries
    Displayed visual evidence of treatment efficacy.
  • Video Interviews with Experts
    Featured industry leaders discussing their positive experiences with Pure Plasma.
Pure Plasma Presentation
90
%
increase in lead response rates
70
%
growth in case study page views
55
%
boost in social media engagement

Strategic Paid Advertising Campaigns

  • LinkedIn Ads Targeting Decision-Makers
    Reached clinic owners and medical directors with tailored messaging.
  • Google Ads for High-Intent Searches
    Captured prospects actively seeking skin rejuvenation solutions.
  • Retargeting Campaigns
    Engaged previous website visitors to reintroduce offerings and promotions.

Attendance and Sponsorship of Industry Events

  • Exhibition at Aesthetic Conferences
    Increased Pure Plasma’s visibility at top-tier industry events like AMWC and The Aesthetic Show.
  • Branded Event Materials & Booth Assets
    Designed high-converting visuals, handouts, and demo decks to attract and engage live prospects.
  • Lead Capture & Post-Event Follow-Up System
    Implemented QR code opt-ins and follow-up automations to convert foot traffic into booked demos.
Pure Plasma Presentation
142
%
increase in paid traffic conversion rate
89
%
growth in brand recall post-event
61
%
rise in direct outreach from clinic owners

Final Results After 8 Months

75
%
increase in website session duration
85
%
growth in organic search traffic
90
%
increase in lead response rates
142
%
increase in paid traffic conversion rate

Pure Plasma’s Winning Choice: The Regenerative Expansion Plan + Aesthetix Hub Integration

Pure Plasma partnered with Aesthetix to launch its breakthrough regenerative device into the North American market with precision. By combining our Regenerative Expansion Plan and Aesthetix Hub’s automation stack, they were able to build trust, educate the market, and drive serious demand from clinics and practitioners nationwide.

Choose the Monthly Plan & Get the Same Proven Results
Get a Custom Plan Tailored to Your Medspa

Unlock the full potential of your MedSpa’s online presence. Get your free audit today!

We offer a comprehensive, free analytic review tailored specifically for MedSpas like yours. Our detailed insights are designed to uncover opportunities, refine your digital marketing strategy, and ultimately help you attract more clients, increase bookings, and grow your business with confidence.

Request Your Online Audit
Aesthetix Online Audit