CASE STUDIES

Tesla Med

Tesla Med’s ION STREAM 680 PRO uses patented ion energy to perform 10+ non-invasive treatments, from facial lifting to hair restoration—making it one of the most versatile technologies in aesthetics.

Pricing Strategy
Brand Identity
Full Website Development
Lead Magnet Funnels
Lead Capture System

Challenges

Despite offering a revolutionary multi-treatment device, Tesla Med faced several roadblocks in scaling visibility, driving sales, and capturing market share:

  • Low Brand Awareness in Canada & U.S.

Despite a game-changing product, Tesla Med struggled to stand out in a crowded aesthetics tech market.

  • Unoptimized Website & Weak Messaging

The site lacked clarity, credibility, and conversion power — failing to effectively showcase the ION STREAM 680 PRO’s capabilities.

  • Low Lead Volume & Quality

Organic and paid traffic wasn’t translating into demo requests or consultations from serious buyers.

  • Lack of Marketing Automation

No centralized system to track leads, follow-up, or nurture interest — causing hot leads to fall through the cracks.

  • Minimal Educational Content

The innovative technology wasn’t being backed by authority-building blogs, videos, or guides.

  • Underperforming Sales Funnels

Tesla Med lacked targeted landing pages, lead magnets, and segmentation to drive conversions.

Our Strategy & Execution

Conversion-Focused Website Overhaul

  • Device-Centric Messaging
    Reframed content to clearly communicate the unique benefits of ION STREAM 680 PRO.
  • Interactive Demo CTAs
    CTAs were redesigned and repositioned to drive immediate lead capture.
  • Treatment Use Case Sections
    Created detailed modules showing the 10+ treatment modes to drive buyer confidence.

Organic SEO & Content Strategy

  • High-Intent Keyword Optimization
    Targeted B2B phrases like “best aesthetic device for medspas” and “non-invasive body contouring machine.”
  • Localized SEO for U.S. & Canada
    Built SEO structure to rank for national and regional searches in both countries.
  • Weekly Educational Blogs
    Launched a blog series educating clinics on regenerative tech and ion therapy.
Tesla Med Presentation
68
%
increase in demo requests
220
%
growth in organic traffic
42
%
improvement in bounce rate

High-Converting Landing Page System

  • Segment-Specific Funnels
    Separate landing pages built for medspas, distributors, and wellness clinics.
  • A/B Tested Headlines & CTAs
    Continuously tested variants to find highest-performing lead capture flows.
  • Fast Load Speed Optimizations
    Load times reduced under 2s, boosting user experience and mobile conversions.

Brand Authority & Visual Proof Engine

  • Video Testimonials from Practitioners
    Captured interviews with clinics using the device to build trust and credibility.
  • Before & After Gallery
    Designed a proof-packed image showcase for real treatment results.
  • Branded Sales Deck for Demos
    Built a visual pitch deck reps could use in live demos or webinars.
Tesla Med Presentation
51
%
increase in time on site
36
%
form submission rate improvement
64
%
boost in mobile conversions

Retargeting Ad Campaign Meta

  • Pixel Installation & Custom Audiences
    Tracked all visitors to build segmented retargeting groups.
  • Dynamic Retargeting Creatives
    Deployed ad variations based on landing page behavior.
  • Geofenced U.S. Campaign Launch
    Targeted clinics by ZIP code and city to focus spend in key regions.

CRM Automation & Lead Tracking

  • Pipeline Stages for Sales Team
    Built a full sales pipeline from “New Lead” to “Closed Demo.”
  • Automated Follow-Up Emails
    Triggered custom emails based on interest, inactivity, or form type.
  • Tagging & Lead Scoring System
    Qualified leads by device interest and engagement level.
Tesla Med Presentation
67
%
CRM follow-up efficiency
58
%
increase in email open rates
45
%
reduction in lost leads

Educational Webinar Funnel

  • Webinar Signup Page + Lead Magnet
    Created a registration flow with downloadable treatment ROI guide.
  • Email Nurture Sequence
    Pre- and post-webinar sequences drove show-up rate and demos.
  • On-Demand Replay System
    Let cold leads watch webinars anytime — creating an evergreen sales asset.

Multi-Touch B2B Nurture Campaign

  • Cold Outreach Email Series
    Sent a personalized, 4-touch campaign to clinic decision-makers.
  • LinkedIn Retargeting Strategy
    Used profile visits and engagement to retarget interested clinics.
  • Appointment Booking Integrations
    Synced CTAs with booking calendars to reduce friction in demo scheduling.
Tesla Med Presentation
72
%
webinar attendance rate
61
%
increase in booked demos
39
%
lift in outbound email reply rate

Final Results After 6 Months

68
%
increase in demo requests
51
%
increase in time on site
67
%
CRM follow-up efficiency
72
%
webinar attendance rate

Tesla Med’s Winning Choice: The Aesthetic Tech Growth Plan + Aesthetix Hub Integration

After evaluating their expansion goals, Tesla Med selected the Aesthetic Tech Growth Plan — tailored specifically for B2B medical device companies — and paired it with a full Aesthetix Hub implementation. This winning combo helped them build authority, attract qualified leads, and scale sales across North America.

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