Built for one industry. Obsessed with one outcome.
The only marketing agency built exclusively for med spas.
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- 100%
- Med spa focus
- 6
- Integrated services
- 275+
- Keywords mapped
- 119+
- Blog topics
- US + CA
- Markets served
We made the contrarian bet.
Most marketing agencies start with a simple idea: “We'll serve everyone.” Restaurants, lawyers, dentists, plumbers — whoever walks through the door. Growth means more industries, more services, more generalization.
We went the opposite direction.
Aesthetix Media was founded in 2014 by Razvan Claudio Ivanescu with a thesis most agency owners called too narrow: what if we only served med spas?
Not “health and wellness.” Not “aesthetics and beauty.” Not “medical practices.” Med spas. Period.
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The idea came from watching the medical aesthetics industry explode — and watching the marketing agencies trying to serve it fail spectacularly. Generic agencies were running the same playbooks they used for chiropractors and car dealerships. Med spa owners were burning $5K, $10K, $15K a month on marketing that didn't understand their patient journey, their treatment margins, or the difference between a Botox lead and a body contouring consultation.
We saw the gap. Instead of building an agency that also does med spas, we built an agency that does nothing else.
Every benchmark we use comes from med spa data. Every ad template was tested on med spa audiences. Every SEO strategy targets the searches real patients are making. Every automation mirrors the actual med spa patient journey — from “I've been thinking about filler” to “I need to rebook.”
One vertical. Total mastery.
The only way we know how to do this.
Four principles that shape every decision we make.
Our mission is simple: become the most effective marketing partner a med spa can hire. Not the biggest. Not the flashiest. The most effective.
Radical Specialization
We chose one industry and went all the way in. Every template, benchmark, and strategy we use was built from real med spa data — no recycled playbooks from other verticals.
Systems Over Campaigns
Campaigns end. Systems compound. We build automated patient acquisition machines that work 24/7 — lead capture, nurture, booking, follow-up, and rebooking loops.
Outcomes Over Activity
We don't report on how busy we are. We report on how much revenue we drove, how many patients we booked, and your cost per acquisition this month.
Obsessive Transparency
No vanity metrics. No 90-page PDFs nobody reads. Live dashboards, clear attribution, real-time reporting. If we're not delivering, you'll see it before we tell you.
Because no one else was doing it right.
The medical aesthetics industry is projected to be worth over $30 billion by 2030. New med spas are opening every week. And nearly all of them are being marketed by agencies that don't understand the first thing about how this business actually works.
What they get wrong
Treatment economics
A Botox appointment and a body contouring consultation have completely different margins, patient lifetime values, and conversion timelines. You can't market them the same way.
What they get wrong
Patient psychology
Med spa patients aren't buying a commodity — they're making an emotional decision about their appearance. Months of research before they ever pick up the phone.
What they get wrong
The compliance landscape
Medical advertising has rules. Before-and-after claims, treatment promises, and health-related language all need to be handled with care. Generic agencies don't know where the lines are.
What they get wrong
The tech stack
Med spas run on a unique combination of EMR, CRM, booking, and communication systems. If your agency can't integrate with that ecosystem, you're leaving automation — and revenue — on the table.
Specialists, strategists, builders — humans who give a damn.
Aesthetix Media runs lean by design. Deep human expertise combined with AI-powered systems — the execution speed of a 20-person agency with the strategic precision of a specialized boutique.
20 specialists. One med spa mission.
Ready to work with a team that actually gets med spas?
Book a free strategy call. We'll audit your current marketing, show you where revenue is leaking, and map out a 90-day plan to fix it. No pitch deck. No pressure. Just a real conversation about your numbers.