From discovery to dominance.
No guesswork. No cookie-cutter templates. A proven 5-phase system, refined across hundreds of med spa campaigns.
Process visual placeholder
Suggested: 2400 × 1030 — process flow / dashboard collage
- 5
- Proven phases
- Wk 1
- First leads live
- 5 days
- Avg onboarding
- Weekly
- Reporting cadence
- Quarterly
- Strategy review
Process matters more than promises.
Most agencies pitch you on promises. More leads. Better ROI. A “dedicated team.” Then they throw tactics at the wall and hope something sticks.
That's not how we operate.
At Aesthetix Media, every engagement follows a structured, repeatable process — because when you build systems, you get predictable results. When you wing it, you get excuses.
Our 5-phase med spa marketing process was built from the ground up for medical aesthetics practices. Every phase has clear deliverables, defined timelines, and measurable outcomes.
You'll know exactly what's happening, when it's happening, and why.
The 5-phase growth system built for med spas.
Every phase has clear deliverables, defined timelines, and measurable outcomes. No mystery. No guesswork.
Discovery & Audit
We start by understanding everything about your practice — your market, your competition, your current marketing, your numbers, and your goals. No assumptions. No templates. Just data.
What happens
- Full audit of your current marketing (ads, SEO, website, social, automations)
- Competitive analysis of your local market — who's ranking, who's advertising, where the gaps are
- Patient journey mapping — how your ideal patients find, evaluate, and book treatments
- Revenue analysis — where you're making money, where you're leaving it on the table
- Tech stack review — CRM, booking system, website platform, tracking setup
Deliverable
A comprehensive Discovery Report with findings, opportunities, and recommendations.
Strategy & Roadmap
Based on everything we learned in Discovery, we build your custom 90-day growth plan. This isn't a generic “digital marketing strategy” — it's a med spa growth system designed for your specific market, budget, and goals.
What happens
- Channel selection — which marketing channels will produce the fastest and highest-ROI results
- Budget allocation — exactly how much goes where and why
- Campaign architecture — ad structure, keyword targets, audience segments, content pillars
- Automation mapping — which follow-up sequences, nurture flows, and booking automations to deploy
- KPI definition — the exact numbers we'll track and the benchmarks we need to hit
Deliverable
Your 90-Day Growth Roadmap — a detailed, actionable plan you approve before we build anything.
Build & Launch
Now we build. Every campaign, every automation, every page — set up, tested, and launched. You review and approve everything before it goes live. No surprises.
What happens
- Google Ads and Meta Ads campaign setup (keyword research, ad copy, audience targeting, conversion tracking)
- Landing page and funnel builds optimized for med spa conversions
- Website SEO optimization — technical fixes, on-page SEO, local SEO setup
- Automation configuration — lead capture, follow-up sequences, appointment reminders, review requests
- Tracking and attribution setup — call tracking, form tracking, booking attribution
- Content deployment — initial blog posts, social content, email sequences
Deliverable
Live campaigns, active automations, and a fully configured marketing system ready to produce results.
Optimize & Scale
This is where the magic happens. We analyze every data point, test every variable, and optimize every element. Most agencies “set and forget.” We set and obsess.
What happens
- Weekly performance reviews — ad performance, lead quality, cost per lead, booking rates
- A/B testing — ad creative, landing page copy, CTAs, audience segments, bid strategies
- Bid and budget optimization — shifting spend toward what's converting, cutting what isn't
- Content deployment — ongoing blog posts, social content, email campaigns
- SEO monitoring — ranking movement, technical health, backlink progress
- Weekly reporting — you see exactly what's working, what we're testing, and what's next
Deliverable
Weekly performance reports, optimization logs, and a clear picture of what's driving results.
Compound & Expand
By now, we know what works for your practice. This phase is about doubling down on winners, adding new channels, and scaling what's proven. Your growth compounds — and your cost per acquisition drops.
What happens
- Scale winning campaigns — increase budgets on top-performing ads and keywords
- Add channels — layer in SEO content, social media, email marketing, or new ad platforms
- Expand treatment marketing — launch campaigns for additional services on your menu
- Referral and rebooking systems — activate patient retention loops that increase lifetime value
- Quarterly strategy reviews — recalibrate the 90-day plan based on real data and new opportunities
Deliverable
Quarterly Growth Reviews with updated strategy, expanded campaigns, and a roadmap for the next 90 days.
Your growth timeline — what to expect and when.
Every practice is different, but after working with med spas across the country, here's what our timeline typically looks like.
Foundation
- Marketing audit complete, strategy approved, campaigns live
- First leads coming in from paid ads within 2 weeks of launch
- Automations active — leads are being followed up automatically
- Baseline metrics established for all channels
Traction
- Paid campaigns optimized with real conversion data
- Cost per lead decreasing as we cut underperformers
- SEO content gaining traction — early ranking movement
- Booking rate increasing as follow-up automations mature
- Clear ROI picture from attribution tracking
Momentum
- Organic traffic growing from compounding SEO efforts
- Paid media running at optimized cost per acquisition
- Patient pipeline is predictable — you can forecast revenue
- Review volume increasing from automated review requests
- Second wave of campaigns deployed for additional treatments
Dominance
- Top rankings for key local searches in your market
- Multi-channel system running at scale — ads, SEO, social, automations
- Patient acquisition cost at its lowest point
- Revenue growth is compounding, not linear
- You're the practice competitors are trying to catch
What we need from you to get started.
We handle the heavy lifting. But to build the best system for your practice, here's what we'll need during onboarding.
- Access to your Google Ads account (or we'll create one)
- Access to your Meta Business Manager (or we'll set it up)
- Google Business Profile access (owner or manager level)
- Website CMS login (Webflow, WordPress, or current platform)
- CRM / booking system access (or we'll set up Aesthetix Hub)
- Your current treatment menu with pricing
- Any existing brand assets (logo, colors, fonts, photography)
- List of target ZIP codes or service areas
- Your top 3 highest-revenue treatments
- Monthly marketing budget range
- 30-minute kickoff call with the owner or decision-maker
Don't have all of this ready? No problem — we'll walk you through everything on your kickoff call. Most clients are fully onboarded within 5 business days.
Ready to see what a real growth system looks like?
Book a free discovery call and we'll walk you through exactly how we'd grow your practice — your market, your competition, your opportunity. No pitch deck. Just a real conversation about your numbers.