Med Spa Marketing ROI Calculator
Stop guessing whether your marketing is working. Plug in your real numbers — ad spend, patient value, conversion rates — and see exactly what your ROI should look like. Built with real med spa benchmarks, not generic formulas.
Calculate Your Marketing ROI
Adjust the sliders below. Results update in real time. Defaults are loaded with med spa industry benchmarks.
Your Inputs
Tune to your practice
Combined Google Ads + Meta Ads (or any paid media)
Med spa benchmark: $20–$75 depending on platform & treatment
40–60% with automated follow-up; under 30% means your funnel is leaking
First-visit ticket — Botox ~$450, body contouring ~$1,800+
What % of patients return for repeat visits within 12 months
Per active patient — Botox patients typically 3–4x/year
Set to $0 if you self-manage. Aesthetix tiers (USD): $1.5K / $3K / $6.5K / $9.5K
Monthly Revenue
$25.0K
$540,000 projected annual w/ rebooking
Monthly leads
111
Monthly bookings
56
Cost per acquisition
$90
Annual patient LTV
$1,350
ROI
213%
Annual revenue
$540.0K
Your results look strong. Strong numbers. Want to push them further with a full-stack med spa marketing system?
Get a Free Strategy CallThree Steps from Inputs to Insight
Enter Your Numbers
Input your current or planned ad spend, average treatment value, and conversion rates. Don't know your exact numbers? Use the pre-loaded med spa benchmarks as a starting point.
See Your Projected ROI
The calculator runs your inputs against real med spa conversion benchmarks to project monthly leads, bookings, revenue, and return on investment.
Compare to Benchmarks
Your results are compared to med spa industry averages so you can see where you stand — and where there's room to improve.
Real Med Spa Marketing Benchmarks
Calibrate your inputs against aggregated med spa campaign data. Your results will vary by market, treatment mix, and execution quality.
$35–$75
Avg CPL — Google Ads
Varies by treatment & market
$20–$55
Avg CPL — Meta Ads
Lower CPL, typically lower intent
40–60%
Lead-to-Booking Rate
With automated follow-up in place
$2.5K–$8K
Patient LTV
Depends on treatment mix & retention
ROI Isn't Just About How Much You Spend
The entire patient acquisition system — from the first ad impression to the follow-up after treatment — determines whether your marketing generates profit or burns cash.
Five variables matter most. Each one compounds with the others. Fix two of them and your ROAS doesn't just double.
The Calculator Shows the Math. We Deliver the Results.
Knowing your potential ROI is step one. Building the system that actually achieves it — the ads, the landing pages, the follow-up automation, the retention loops — that's what we do. Exclusively for med spas.
We'll run these numbers with your real data and show you a 90-day plan to hit them.