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Digital Marketing
Digital Marketing Specialist
In House Full Time Med Spa Marketing
Bootcamp Training
Our bootcamp training program
At Aesthetix Media, every new team member — regardless of experience level — goes through our comprehensive Bootcamp training program. You'll receive hands-on training in:
- SEO foundations including technical SEO, local SEO, on-page optimization, and content strategy tailored to the medical aesthetics vertical
- Google Ads and Meta Ads campaign setup, audience targeting, bid strategies, ad creative best practices, and platform-specific optimization techniques
- Analytics and reporting tools including GA4, Google Search Console, Google Tag Manager, and GoHighLevel reporting dashboards
- Marketing automation using GoHighLevel — email sequences, SMS campaigns, and workflow automations that nurture leads and drive patient bookings
- Med spa treatment marketing fundamentals — common procedures, patient decision journeys, seasonal demand patterns, and what makes aesthetics marketing unique
Who We're Looking For
The right fit for this role
Desired Education
Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
Requirements
- 2+ years of hands-on experience executing digital marketing campaigns across multiple channels
- Proficiency with Google Ads, Meta Ads Manager, and at least one SEO platform (Ahrefs, SEMrush, or Moz)
- Experience with Google Analytics (GA4) and Google Tag Manager
- Working knowledge of marketing automation and CRM platforms
- Familiarity with A/B testing, landing page optimization, and conversion rate optimization
Qualities
- Analytically Minded — You dig into data to find insights, not just report numbers, and you use those insights to drive better campaign performance
- Execution-Focused — You move from strategy to implementation quickly and efficiently, delivering high-quality work on deadline
- Continuously Learning — You stay on top of platform updates, algorithm changes, and emerging marketing tactics because you genuinely enjoy the craft
- Detail-Obsessed — From ad copy punctuation to UTM parameters, you sweat the small stuff because you know it compounds into big results
What You'll Do
Core responsibilities
- 01Execute digital marketing campaigns across SEO, Google Ads, Meta Ads, email, and SMS for med spa clients
- 02Manage and optimize client ad accounts, adjusting budgets, bids, audiences, and creatives based on performance data
- 03Optimize client landing pages for conversion, working with the design team on layout, copy, and user flow improvements
- 04Conduct A/B tests on ad creatives, landing pages, email subject lines, and CTAs to improve performance metrics
- 05Build and maintain campaign reporting dashboards in GoHighLevel and Google Analytics
- 06Perform keyword research, on-page SEO audits, and competitive analysis for client websites
- 07Set up and manage marketing automations including email drip sequences, SMS follow-ups, and lead nurture workflows
- 08Monitor campaign KPIs daily and flag underperforming campaigns with recommended corrective actions
- 09Collaborate with the content team to ensure all published material is optimized for search and conversion
- 10Stay current on Google, Meta, and industry algorithm updates and proactively adjust strategies
- 11Document campaign processes and contribute to the team's shared knowledge base
Compensation
Negotiable, based on experience.
We reward specialists who go deep. Tell us your numbers in the application below.
Role Snapshot
- Department
- Digital Marketing
- Location
- In House
- Type
- Full Time
Apply Now
Apply for Digital Marketing Specialist
Tell us about yourself. We review every application and reply to the strongest fits within a few business days.
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