Pure Aesthetics
Zero-to-Launch Growth System
Pure Aesthetics opened in a competitive market where most advisors said to wait. Instead, we built the entire launch system before the doors opened — website, ads, and automation — and Pure was booking patients and profitable from month one.
$980K
First-year revenue (from $0)
67
Monthly consults (from 0)
4.1%
Website conversion (from 0%)
Client snapshot
Pure Aesthetics
- Type
- Medical Aesthetics (new practice)
- Location
- Seattle, Washington
- Size
- New single-location practice
- Primary services
- Injectables, facials, skin rejuvenation, body
- Engagement
- Full build — Growth package + website
The background
About Pure Aesthetics
Pure Aesthetics was a brand-new practice opening in a crowded Seattle market. The founder had the clinical skill and the vision — but no website, no presence, no reviews, and no patient pipeline.
Most advice was to open quietly and grow slowly. We took the opposite approach: build the entire growth engine before opening day so Pure could capture, nurture, and book patients from the very first search — and be profitable from month one.
The challenge
The Challenge — Launching From Absolute Zero
A launch has no data, no reviews, and no momentum. Everything has to be built — and it has to work on day one.
No Digital Presence
- No website, no Google Business Profile, no social, no reviews.
- To a searching patient, Pure simply didn't exist yet.
A Hard Launch Deadline
- Site, tracking, ads, booking, and automations all had to be live before opening — with no runway for trial and error.
A Competitive Market
- Seattle is saturated with established med spas.
- Pure had to look credible and convert from the very first day.
Zero Trust Signals
- No reviews, no before/afters, no testimonials.
- A new practice has to manufacture credibility before patients will book.
The solution
The Solution — A Complete Launch System
We built Pure's entire growth engine before opening day — website, paid acquisition, and automation — so the practice captured and booked patients from the first search.
Website Design & Build
A conversion-first website built in three weeks — premium, fast, and structured to turn first-time visitors into booked patients.
- Custom conversion-optimized design, built in 3 weeks
- Treatment pages that educate and convert
- Online booking integrated on every page
- Layout ready for reviews and before/afters
New website — full design
Image placeholderLaunch Campaigns
Targeted Google Ads tied to dedicated landing pages so Pure captured high-intent searches the moment the doors opened.
- Treatment-specific campaigns from day one
- Dedicated landing pages with booking
- Full conversion + call tracking from launch
- Weekly optimization through the first 90 days
Launch campaign dashboard
Image placeholderAutomations & Reviews
The full patient journey — capture, nurture, book, review — so a brand-new front desk never dropped a lead and trust built fast.
- Speed-to-lead response in under 60 seconds
- Nurture sequences across SMS + email
- Automated review requests to build trust fast
- Reminders and rebooking to protect the calendar
Patient-journey automation
Image placeholderThe results
The Results — A Launch That Actually Launched
Measured across the first year from opening day.
First-year revenue
From zeroMonthly consultations
From day oneWebsite conversion rate
New engineCost per booked consult
Below benchmarkGoogle reviews
Built from zeroProfitable from
Immediate ROIKey milestone — Pure Aesthetics was booking patients in its opening week and profitable in its first month — in a market most said to enter slowly.
What we deployed
Services we deployed for Pure Aesthetics
Launching a Med Spa? Open With a Full Calendar.
Don't open your doors and hope. We build the entire launch system — website, ads, and automation — so you're booking patients from day one. Let's plan your launch.
Back to all case studies