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Stop burning ad spend on campaigns built for dentists. This playbook covers the exact Google Ads and Meta Ads strategies that generate booked appointments for med spas — with budget frameworks, audience targeting, ad templates, and the conversion benchmarks you need to hold your campaigns accountable.
Stop burning ad spend on campaigns built for dentists. This playbook covers the exact Google Ads and Meta Ads strategies that generate booked appointments for med spas — with budget frameworks, audience targeting, ad templates, and the conversion benchmarks you need to hold your campaigns accountable.
*[Placeholder: Playbook mockup on dark background with Google/Meta ad preview screenshots behind it]*
Alt text: "Med Spa Paid Advertising Playbook — Google Ads and Meta Ads strategies for medical aesthetics practices"
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Average wasted ad spend by med spas running campaigns without proper targeting, tracking, or landing pages.
Of med spa owners say they've been "burned" by an agency running their ads with no clear ROI attribution.
The ROAS improvement most med spas see when switching from generic campaigns to treatment-specific, med-spa-optimized ad strategies.
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Search, Performance Max, and Local Services Ads — which campaign types work for med spas, how to structure them, and the settings that 90% of agencies get wrong.
Treatment keywords, competitor keywords, near-me keywords — the complete keyword map with match types, negatives, and bid strategies tailored to medical aesthetics.
Why sending Google Ads traffic to your homepage kills conversion rates — and the treatment-specific landing page template that converts at 8-15%.
Call tracking, form submission tracking, booking attribution — the tracking stack that tells you exactly which keywords and ads are generating patients, not just clicks.
Awareness, consideration, conversion — the three-tier Meta Ads structure that warms up cold audiences and converts warm ones into booked consultations.
Custom audiences, lookalikes, interest stacking, and the demographic targeting that reaches high-value med spa patients in your market — not bargain hunters.
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*Full budget allocation models with treatment-specific breakdowns are inside the playbook.*
- Google Ads: $1,500-$2,500 (Search only)
- Meta Ads: $500-$1,500 (Retargeting only)
- Focus: High-intent search capture
- Best for: Single-location, 1-3 core treatments
- Expected leads: 30-60/month
- Google Ads: $2,500-$5,000 (Search + PMax)
- Meta Ads: $1,500-$3,000 (Full funnel)
- Focus: Market expansion + awareness
- Best for: Established practice, 5+ treatments
- Expected leads: 60-150/month
- Google Ads: $5,000-$10,000 (Full stack)
- Meta Ads: $3,000-$5,000+ (Full funnel + testing)
- Focus: Market domination + new service launches
- Best for: Multi-location or aggressive growth
- Expected leads: 150-350+/month
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Average CPC
Average CPL
Landing Page CVR
Lead-to-Booking Rate
Average ROAS
Time to Optimize
Credibility Point (Left)
First Name
Monthly ad spend (current or planned)
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The complete marketing playbook — paid media is one piece of the system.
Build organic traffic so you're not 100% dependent on ad spend.
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Target Page
med spa advertising
Google Ads med spa
Meta Ads med spa
med spa
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