Badge
Stop posting and hoping. This playbook gives you the exact frameworks, content types, and platform strategies that turn social media followers into booked med spa patients. Built from what actually works in medical aesthetics — not what works for coffee shops.
Stop posting and hoping. This playbook gives you the exact frameworks, content types, and platform strategies that turn social media followers into booked med spa patients. Built from what actually works in medical aesthetics — not what works for coffee shops.
*[Instagram, TikTok, Facebook, YouTube Shorts icons — floating/animated around hero text]*
(H2)
Left Column: What Most Med Spas Do
- Post random before/afters with no context
Right Column: What Actually Works
- Strategic content pillars mapped to the patient decision journey
(H2)
Instagram, TikTok, Facebook, YouTube Shorts — which platforms matter for med spas, what content format works on each, and how to prioritize when you can't do everything. Includes posting frequency recommendations and best times to post for medical aesthetics audiences.
The 5 content pillars every med spa needs: Education, Transformation, Behind-the-Scenes, Social Proof, and Promotion. Ratios, examples, and how to plan a month of content using the framework.
A ready-to-use content calendar with 30 days of post ideas — categorized by pillar, platform, and format (Reel, carousel, story, static). Customize it for your treatments and brand.
How to capture patient content ethically and effectively — consent workflows, filming tips, UGC creator partnerships, and the patient testimonial formats that build the most trust.
The hashtag strategy that actually drives reach for med spas — local tags, treatment tags, trending tags, and the rotation system that avoids shadowban risk.
How to connect social media activity to actual bookings — UTM tracking, link-in-bio strategy, DM-to-booking workflows, and the dashboard setup that proves social is worth the time.
(H2)
1. **Instagram Carousel** — "5 Things Your Injector Should Tell You Before Botox" — educational carousel slide preview
2. **Reel Thumbnail** — Behind-the-scenes treatment room setup — branded thumbnail with play button
3. **Static Post** — Patient transformation with privacy-conscious overlay and results copy
Alt text: "Sample med spa social media content from the Aesthetix Media Social Media Playbook — carousel, Reel, and transformation post examples"
*These are actual templates from the playbook. Download to get the full set with captions, hashtags, and posting instructions.*
Stats
Image (Left)
First Name
(H2)
→ The Ultimate Med Spa Marketing Guide — The full marketing playbook beyond social media
→ Med Spa Advertising Playbook — Paid social strategies (Meta Ads) in detail
→ Med Spa Marketing Blog — Weekly social media tips and case studies
Headline
Target Page
med spa social media
social media playbook
medical spa social media
med spa
Ready to Get Started?
Book a free strategy call and let's build your growth system.