Belleza Aesthetics
Winning the Most Competitive Market
Belleza Aesthetics was invisible in Los Angeles — the most competitive med spa market in the country. Two agencies had burned $45K with nothing to show. We found their niche, positioned them as specialists, and turned paid media into their growth engine.
94
Monthly consults (from 31)
-59%
Cost per consultation
6.3x
Google Ads ROAS
Client snapshot
Belleza Aesthetics
- Type
- Laser & Medical Aesthetics
- Location
- Los Angeles, California
- Size
- Single-location practice
- Primary services
- Laser resurfacing, laser hair removal, injectables, skin
- Engagement
- Growth package — paid media focus
The background
About Belleza Aesthetics
Belleza Aesthetics offered excellent treatments in a city saturated with med spas. The problem wasn't quality — it was that they were trying to compete on everything against practices with far bigger budgets.
Two previous agencies had run broad, unfocused campaigns and burned roughly $45K with almost nothing to show. Belleza came to us ready to give up on paid ads entirely. We saw something different: a practice with no clear position in a market that rewards specialists.
The challenge
The Problem — Trying to Beat LA at Everything
In a market this crowded, being a generalist is invisible. Belleza was spending like a specialist and positioning like everyone else.
Brutal Competition
- LA is the most saturated med spa market in the country.
- Established practices with deep budgets owned the rankings and the ad auctions.
$45K Burned
- Two prior agencies ran broad campaigns with no tracking and no focus.
- The money was gone and nobody could say what worked.
No Clear Position
- Belleza marketed every treatment equally, competing head-on with bigger players instead of owning a category they could win.
Expensive, Untracked Leads
- Cost per consultation sat at $387 with no conversion tracking — every decision was a guess and most clicks never booked.
The solution
The Solution — Specialize, Then Dominate
We narrowed Belleza's positioning to a niche they could own, then rebuilt paid media from the click to the booking so every dollar was tracked and profitable.
Niche Positioning
We repositioned Belleza as the laser specialists in their market — a category they could own instead of competing on everything against bigger budgets.
- Market and competitor gap analysis
- Specialist positioning around laser treatments
- Messaging and offers built around the niche
- Landing pages tailored to high-intent laser searches
Positioning & landing pages
Image placeholderGoogle Ads Rebuild
We rebuilt the account around high-intent, treatment-level campaigns with full tracking — so budget only flowed to searches that actually convert.
- Full conversion + call tracking installed
- Treatment-level campaigns replacing broad match
- Aggressive negative-keyword strategy
- Dedicated landing pages per treatment
Search account — before vs after
Image placeholderMeta Ads & Retargeting
A full Meta funnel built to capture demand the niche positioning created — with creative built to convert and retargeting that closed the loop.
- Full-funnel structure (cold → retarget)
- Offer-driven creative tied to the laser niche
- Retargeting across site and engagement audiences
- Ongoing creative testing and rotation
Meta funnel + creative
Image placeholderThe results
The Results — Specialists Win
Measured across the paid-media engagement.
Monthly consultations
+203%Cost per consultation
-59%Monthly ad spend
Scaled profitablyGoogle Ads ROAS
+232%Consultation → booking
+118%Laser-treatment revenue/mo
+251%Key milestone — Belleza turned profitable on paid media within 60 days — after two years of losing money on it.
What we deployed
Services we deployed for Belleza Aesthetics
In a Crowded Market? Specialize to Win.
You can't out-spend the biggest player — but you can out-position them. We find the niche you can own and build paid media that prints consultations. Let's audit yours.
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