+296% INCREASE IN QUALIFIED CONSULTATIONS

Aesthetix Media

Meta Ads for Med Spas: Facebook & Instagram Ad Management

Med spa facebook ads aren't about boosting posts and hoping for the best. They're about building full-funnel campaigns on the most visual platforms in the world — Facebook and Instagram — where your ideal patients are already scrolling past your competitors' before-and-after photos. We create, manage, and optimize Meta ad campaigns that turn scrollers into booked patients.

Med spa Meta Ads — premium med spa aesthetic
100% Med Spa Focused
3-6x Average ROAS
Full-Funnel Strategy
Transparent Reporting
No Long-Term Contracts
Meta Ads Certified
100% Med Spa Focused
3-6x Average ROAS
Full-Funnel Strategy
Transparent Reporting
No Long-Term Contracts
Meta Ads Certified
100% Med Spa Focused
3-6x Average ROAS
Full-Funnel Strategy
Transparent Reporting
No Long-Term Contracts
Meta Ads Certified
Why Meta Ads

Why Facebook & Instagram Are Made for Med Spa Advertising

Medical aesthetics is a visual industry. Your results speak through photos and videos. Your practice sells transformation — and transformation is inherently visual. That's why med spa facebook ads and Instagram ads outperform almost every other industry on Meta's platforms.

Think about how your patients discover you. They're scrolling Instagram and see a stunning before-and-after lip filler result. They're on Facebook and a friend shared a post from a local med spa. They watch a quick Reel showing what a HydraFacial looks like in real time. This is where the patient journey begins for millions of aesthetic treatment seekers — before they ever type a word into Google.

3.06B

Monthly active users on Facebook and Instagram combined

70%

of aesthetic patients discover providers through social media

2.5x

Higher engagement for visual industries vs. text-based ads

$15-40

Average cost per lead for med spa campaigns on Meta

The Advantage

Why Meta Ads Outperform for Med Spas

  • Visual-first platforms for a visual industry. No other advertising channel lets you show your work the way Meta does. Carousel ads scrolling through treatment results. Video ads showing procedures in action. Story ads with swipe-up booking. Before-and-after content that stops the scroll.
  • Reach patients before they search. Google Ads captures patients who are already searching. Meta Ads creates demand. A patient who sees your Botox results on Instagram might not have been planning to book this month — but now she is.
  • Targeting precision that matches your ideal patient. Meta’s ad platform lets you target by age, gender, income, interests, behaviors, location, and life events. No wasted impressions. Every dollar reaches someone who could actually become a patient.
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Campaign Strategy

Full-Funnel Med Spa Facebook Ads Strategy: From Awareness to Retention

Most med spas run one type of Facebook ad: a promotional post boosted to a broad audience. That's not a strategy — that's gambling. We build full-funnel Meta ad campaigns that move patients through every stage of the decision process.

01

Awareness

Cold Audiences

Get your practice in front of new potential patients who’ve never heard of you.

Video views, reach campaigns, brand awareness. Practice tours, provider intros, treatment explainers.

02

Consideration

Warm Audiences

Build trust and interest with people who’ve seen your brand but haven’t engaged.

Traffic, engagement, retargeting. Before-and-afters, testimonials, educational carousels.

03

Conversion

Hot Audiences

Drive booked appointments from patients who are ready to commit.

Lead gen, conversion campaigns. Strong offers, urgency-driven creative, direct booking CTAs.

04

Retention

Existing Patients

Bring existing patients back for repeat treatments and new services.

Catalog ads, retargeting. Seasonal specials, loyalty promos, rebooking reminders.

05

Optimization

Data-Driven

Continuously refine campaigns based on performance data and conversion signals.

A/B testing, audience refinement, creative rotation. Frequency management and placement optimization.

06

Scaling

Growth Phase

Expand what works into new audiences, treatments, and budget tiers.

Lookalike expansion, new treatment launches. Budget scaling with maintained ROAS targets.

Ad Creative

Creative That Stops the Scroll: Ad Formats for Med Spas

On Meta platforms, creative is king. The algorithm rewards ads that capture attention and drive engagement. We produce and test multiple creative formats to find what resonates with your specific audience.

Video Ads

The highest-performing format for med spas.

Short-form video (15–30 seconds) that shows treatments in action, provider introductions, patient transformations, or practice tours. Video ads consistently deliver the lowest cost per lead for med spa campaigns.

Carousel Ads

Tell a story across multiple frames.

Carousel ads let patients swipe through 3–10 images or videos in a single ad. Perfect for before-and-after series, treatment menu showcases, and step-by-step procedure walkthroughs.

UGC (User-Generated Content)

Authentic content that outperforms polished ads.

Real patients sharing their experience, selfie-style videos, unfiltered testimonials. UGC consistently outperforms studio-quality creative on Meta because it feels authentic.

Before & After Ads

The most powerful proof in medical aesthetics.

Nothing converts a med spa patient like seeing real results on someone who looks like them. We create compliant before-and-after ads that showcase your best work.

Stories & Reels Ads

Full-screen, immersive ad placements.

Vertical 9:16 creative optimized for Stories and Reels placements. These formats capture full attention with swipe-up CTAs that drive directly to booking pages.

Lead Form Ads

Capture leads without leaving the platform.

Meta’s native lead forms pre-fill patient information, reducing friction to near zero. Patients can request a consultation in two taps without visiting your website.

Audience Targeting

Reaching the Right Patients on Facebook & Instagram

Meta's targeting capabilities are the most sophisticated in digital advertising. Effective med spa instagram ads and facebook ads require layered audience strategies — combining demographic targeting, interest signals, behavioral data, and your own customer data to reach people who are actually likely to book.

Lookalike Audiences

Your best patients, multiplied.

We upload your existing patient list to Meta and build lookalike audiences — people who share the same demographics, behaviors, and interests as your highest-value patients. A 1% lookalike in your metro area typically gives you 50,000–200,000 highly qualified prospects.

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Interest-Based Targeting

Reach people based on what they care about.

We target users interested in skincare, beauty, anti-aging, wellness, luxury lifestyle, self-care, and specific treatment categories. We layer these interests with demographic filters — age 28–55, household income top 25%, within 15–25 miles of your practice.

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Retargeting

Re-engage people who already know you.

Retargeting is where the highest ROI lives. We build custom audiences from your website visitors, Instagram engagers, Facebook page visitors, video viewers, and lead form openers. A well-timed retargeting ad with a compelling offer is often the nudge that converts a browser into a booked patient.

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Custom Audiences

Use your own data as targeting fuel.

We upload your patient email lists, phone numbers, and booking data to create custom audiences. This enables re-engagement campaigns for lapsed patients, cross-sell campaigns for existing patients, and exclusion of current patients from acquisition campaigns.

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What's Included

Our Med Spa Meta Ads Management Package

Strategy & Setup

  • Full-funnel campaign architecture (awareness → consideration → conversion → retention)
  • Audience research and segmentation
  • Custom audience and lookalike audience creation
  • Pixel and Conversions API setup for accurate tracking
  • Ad creative strategy and production briefs
  • Campaign structure with treatment-specific ad sets

Creative Production

  • 8–12 ad creative variations per month (mix of video, carousel, static, UGC)
  • Ad copywriting (headlines, primary text, descriptions)
  • Creative testing framework (hook tests, format tests, audience tests)
  • Before/after ad creation (compliant with Meta policies)
  • Stories and Reels-optimized creative

Ongoing Management

  • Daily budget and bid optimization
  • Weekly creative performance analysis and refreshes
  • Retargeting audience builds and updates
  • A/B testing of creative, copy, audiences, and placements
  • Frequency management (preventing ad fatigue)
  • Placement optimization (feed vs. Stories vs. Reels vs. Audience Network)
Results

Med Spa Facebook Ads Results: What to Expect

Average Cost Per Lead
$15–$40
Average CPM
$8–$20
Click-Through Rate
1.5–3.5%
Lead Form Conversion
10–20%
ROAS on Conversions
3–6x
Retargeting vs Cold
2–4x

Proven Results Across Med Spas

Stop Bleeding Revenue. Get Your Free Medspa Growth Audit.

Partner with the only medspa marketing agency built exclusively for medical aesthetics. Get AI-powered systems that turn clicks into consultations. Scale predictably. Most medspas waste 12–18 months and $100K+ before finding a partner that works. You don’t have to be one of them.

We've Driven Over2,438,359 LeadsFor Our MedSpa Clients.

Discover how we can help your business grow

We tried three medspa marketing agencies before Aesthetix. They all promised results. None delivered. Aesthetix actually understands medical aesthetics. We went from 40 consultations per month to 120+ within 90 days. This is the real deal.

Abigail Parker

Abigail Parker

Luxe Aesthetics (Austin, TX)

Most agencies talk about “strategy” but deliver generic tactics. Aesthetix built us a custom growth system from the ground up. Website, CRM, automation, ads—everything works together. We scaled from one location to three in 18 months. Best investment we ever made.

Amelia Davis

Amelia Davis

Elevate Aesthetics Group (Miami, FL)

The AI voice agent alone paid for itself in the first month. We were missing 60% of phone calls before Aesthetix. Now every call gets answered in under 60 seconds, even when we’re with patients. Our booking rate doubled overnight. This is the future of medspa operations.

Alexander Carter

Alexander Carter

Radiance Med Spa (San Diego, CA)

Best decision we made for our practice. Period. The ROI speaks for itself. 92% revenue growth in 11 months. Patient satisfaction up. Staff stress down. Operations smooth. This is what excellence looks like.

Benjamin Reed

Benjamin Reed

EverGlow Aesthetics (Nashville, TN)

I was skeptical about AI and automation. But the results speak for themselves. Our no-show rate dropped from 35% to 12%. Response times went from hours to seconds. And our team can finally focus on patients instead of administrative chaos.

Charles Foster

Charles Foster

Pure MedSpa (Seattle, WA)

Our previous marketing agency was charging us $8K/month for mediocre results. Aesthetix costs more but delivers 10X the value. Our revenue increased 180% in the first year. The ROI is insane. Every dollar spent returns five.

Daniel Grant

Daniel Grant

Luxe Medical Aesthetics (Scottsdale, AZ)

We were stuck at $850K annual revenue for three years straight. Tried everything—new treatments, different ads, discount promotions. Nothing worked. Aesthetix identified the real bottlenecks (operations, not marketing) and fixed them. We’re on track for $2M this year.

Elijah Morgan

Elijah Morgan

Vitality Med Spa (Austin, TX)

LA is the most competitive medspa market in the country. We were invisible. Two agencies before Aesthetix burned $45K with zero results. Aesthetix found our niche (laser treatments), positioned us as specialists, and we dominated. Finally profitable after 2 years of struggling.

Frederick Hayes

Frederick Hayes

Belleza Aesthetics (Los Angeles, CA)

Our messaging was confusing because we offer both longevity medicine and aesthetics. Patients didn’t understand what we did. Aesthetix separated our marketing, clarified everything, and we doubled revenue in under a year. Brilliant strategy.

George Collins

George Collins

Elevate Aesthetics (Nashville, TN)

The level of detail in their strategy is incredible. They don’t just run ads—they understand our patient psychology, treatment economics, competitive positioning, and operational constraints. This is what true expertise looks like.

Henry Mitchell

Henry Mitchell

Pure Aesthetics (Seattle, WA)

We launched our medspa during COVID. Terrible timing. Most said we should wait. Aesthetix built our entire digital presence before we opened and we were profitable from month one. Zero to $980K in year one. Couldn’t have done it without them.

Isaac Turner

Isaac Turner

Revolution Aesthetics (Seattle, WA)

Four locations, four different systems, complete chaos. Aesthetix unified everything. Now we have one CRM, centralized marketing, and can actually see what’s working across the network. Revenue up 50%, operations 10X smoother.

Jacob Bennett

Jacob Bennett

Radiance Network (Miami, FL)

Their website converted at 3.7% compared to our old site at 0.9%. That’s 4X more consultations from the same traffic. The ROI on the website rebuild alone was massive. Then the automation kicked in and it got even better.

Kevin Ross

Kevin Ross

Revolution MedSpa (Dallas, TX)

We attract premium clients now, not price shoppers. Our average transaction went from $1,840 to $4,680. Same marketing budget, completely different clientele. The repositioning strategy was genius.

Liam Peterson

Liam Peterson

Luxe Medical Aesthetics (Scottsdale, AZ)

Google Ads were bleeding money before Aesthetix. $12K/month for 31 consultations. Now we spend $15K and get 94 consultations. The cost per consultation dropped from $387 to $159. Finally profitable on paid ads.

Nathan Price

Nathan Price

Belleza Aesthetics (Los Angeles, CA)

The patient reactivation campaign alone generated $140K from our dormant list. That’s people who hadn’t visited in 2+ years. The automation reached out, re-engaged them, and booked them automatically. Incredible ROI.

Oliver Scott

Oliver Scott

Eternal Radiance Medspa (Austin, TX)

Month-to-month contract. No long-term commitment required. They earn our business every single month by delivering results. That’s confidence. After 2 years with them, I couldn’t imagine working with anyone else.

William Rogers

William Rogers

TrueGlow Medspa (Nashville, TN)

Our front desk was drowning before Aesthetix Hub. Now the AI handles 70% of inbound calls, books consultations automatically, and sends reminders. Our staff can finally focus on in-person patient care. Game changer for operations.

Samuel Carter

Samuel Carter

Radiance Medspa (Seattle, WA)

SEO was a black box to me. Agencies promised page one rankings but never delivered. Aesthetix got us to #1 for “medspa Seattle” in 4 months. Organic traffic is now our #1 lead source. Worth every penny.

Lucas Adams

Lucas Adams

Velvet Glow Medspa (Seattle, WA)

The attention to detail is incredible. They optimize everything—ad copy, landing pages, forms, follow-up sequences. Nothing is left to chance. This is what separates good agencies from great ones.

Thomas Blake

Thomas Blake

Serene Radiance Medspa (Dallas, TX)

We scaled from $1.2M to $3.8M in 12 months. Not by working harder—by having systems that work. Automation handles the repetitive stuff. We focus on delivering great treatments. That’s how it should be.

Nicholas Gray

Nicholas Gray

Lumina Luxe Medspa (Dallas, TX)

They don’t just understand marketing—they understand medspa business operations. They know our margins, our patient lifetime value, our consultation-to-close rates. This is strategic partnership, not vendor relationship.

Ethan Walker

Ethan Walker

GlowWave Medspa (San Diego, CA)

Reporting is transparent and detailed. We see exactly where every dollar goes and what it returns. Cost per lead, cost per consultation, ROI by channel. No fluff, just data. Finally accountability in marketing.

Aaron Mitchell

Aaron Mitchell

Radiance Bloom Medspa (Miami, FL)

Our consultation-to-booking conversion rate went from 40% to 71%. Same consultations, better process. They optimized our sales approach, pricing presentation, and follow-up. Now 7 out of 10 consultations become clients.

Jennifer Park

Jennifer Park

Pure Harmony Aesthetics (Scottsdale, AZ)

The onboarding process was thorough. They audited everything—website, ads, operations, competitors. Then they built a custom strategy for our specific market and goals. Not cookie-cutter. Truly custom.

Sebastian Evans

Sebastian Evans

Vibrant Medspa (Los Angeles, CA)

Pricing

Meta Ads Management — Transparent Pricing

Essentials

Practices starting with Facebook & Instagram ads (up to $5K ad spend).

$1,500/mo

USD

Get Started
  • Facebook + Instagram setup
  • Audience research & targeting
  • Ad creative direction
  • Pixel + conversion tracking
  • Monthly performance reporting
Most Popular

Growth

Scaling with retargeting & creative testing (up to $15K ad spend).

$2,500/mo

USD

Get Started
  • Everything in Essentials
  • Retargeting + lookalike audiences
  • Multiple ad sets & creatives
  • A/B testing
  • Bi-weekly reporting

Pro

High-spend, competitive markets ($15K+ ad spend).

$3,500/mo

USD

Get Started
  • Everything in Growth
  • Advantage+ campaigns
  • UGC creative coordination
  • Dedicated strategist
  • Weekly optimization

All prices in USD. Ad spend is billed separately — never marked up. See all plans & custom options →

FAQ

Med Spa Facebook & Instagram Ads: Your Questions Answered

How much should a med spa spend on Facebook and Instagram ads?

Most med spas we work with invest $1,500–$8,000/month in Meta ad spend (separate from management fees). Lower budgets ($1,500–$3,000) work well for single-treatment campaigns or retargeting. Higher budgets ($5,000–$8,000+) are needed for full-funnel strategies across multiple treatments and audiences. We’ll recommend a budget based on your goals during our strategy call.

Should I run Facebook ads or Instagram ads?

Both — and we manage them from one platform (Meta Ads Manager). Your ads can appear on Facebook feed, Instagram feed, Stories, Reels, and Messenger simultaneously. We let the algorithm find the best placements based on performance data, then optimize toward the platforms that drive the most bookings. For most med spas, Instagram outperforms Facebook for awareness, while Facebook often delivers cheaper leads.

Do I need to create my own content for the ads?

No. We handle creative strategy and production briefs. We’ll tell you exactly what content to capture (provider selfie-style videos, treatment footage, patient testimonials) and we’ll produce the final ad creative. If you have existing content — treatment videos, before/after photos, patient reviews — we’ll incorporate those too. We also work with UGC creators when needed.

What about before-and-after photos — can I use them in ads?

Yes, but with specific guidelines. Meta’s advertising policies restrict before-and-after imagery in certain contexts (particularly around weight loss and body modification). We know exactly how to structure before-and-after ads that comply with Meta’s policies while still showcasing your results effectively. We handle compliance so you don’t have to worry about ad disapprovals.

How long does it take for Facebook ads to start working?

You’ll see impressions and engagement within 24 hours. The Meta pixel needs 2–4 weeks and approximately 50 conversion events to exit the learning phase and optimize effectively. Most campaigns reach stable performance by week 3–4, with continuous improvement as we gather more data and refine creative and audiences.

Can you run Meta Ads alongside my Google Ads?

Absolutely — and we recommend it. Google captures high-intent searches (patients actively looking for treatments). Meta builds awareness and nurtures patients who aren’t searching yet. Together, they create a complete acquisition system. We manage both under our Med Spa Advertising service and coordinate strategy across platforms so your budget works as a unified system, not two silos.

What’s the difference between boosting a post and running real Meta Ads?

Boosting a post gives you basic targeting and limited optimization. It’s Meta’s “easy mode” — and it’s designed to take your money efficiently, not to drive results. Real Meta Ads (run through Ads Manager) give you full-funnel campaign structures, advanced audience targeting, placement control, A/B testing, conversion optimization, retargeting capabilities, and detailed reporting. We never boost posts. We build campaigns.

Get Started

Your Ideal Patients Are Scrolling Right Now. Show Them What They're Missing.

Book a free strategy call and we'll audit your current Meta presence — your ad account (if you have one), your creative, your targeting, and your funnel. We'll show you exactly how we'd build a full-funnel Facebook and Instagram ad strategy to fill your calendar with high-value patients.